Designing App Interfaces at Scale
Year
:
2020
-
Ongoing
Company
:
Relesys
Project
:
Multiple client applications
At Relesys, I worked on a platform used to build internal communication apps for clients across different industries. Instead of focusing on a single product, my work spanned multiple applications, each with its own brand identity, requirements, and organizational context. The goal was always the same: make each app feel tailored and relevant, while working within a shared system. This is a selection of that work, shipped interfaces that show how design adapts across different clients without losing consistency.
Scope of Work
App Design
UI Systems
Interaction Design
Prototyping
Theming & Customization
Cross-client Adaptation
Outcome
+
brands onboarded and implemented
/
+
interfaces
/
+
prototypes
Client Apps
50+ brands. Each one different. All built on the same foundation.
Over five years at Relesys, I designed internal communication apps for clients across retail, fitness, fashion, and more. Each brand brought its own identity and requirements all delivered through the same shared platform.
Selected Work
A closer look at some of the apps.
Here’s a selection of the interfaces I shipped. Each one built for a different market, a different organisation, and a different group of people.
Themes
Every brand, dressed for the occasion.
Alongside the core apps, we designed a set of themes that clients could apply for specific moments, campaigns, seasons, and occasions. Each theme had to feel distinct and celebratory while still working within the brand and system constraints.
Reflection
Designing is all about flexibility
Working across this many clients, brands, and markets taught me that design is ultimately about flexibility. There’s only so much you can control, the rest is about adapting, learning, and not making the same mistakes twice.
The biggest lesson wasn’t technical. It was that wanting to help the people you work with takes you further than any skill alone. And when it comes to the work itself trust your gut, keep it clean, keep it consistent. That’s always more than enough.
"Designing applications isn't about making them look beautiful, it’s about making them usable for real people, across dozens of brands, every day..."
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